Since 1966, not only has Vans been the leading seller and pioneer in skate shoes, but they have also connected to an underground culture of consumers who prides itself in self expression, authenticity, and individuality.
Not only were they pioneers, but they have continued to evolve skating, sports, and lifestyle in general with their innovative and expressive designs.
Not only were they pioneers, but they have continued to evolve skating, sports, and lifestyle in general with their innovative and expressive designs.
Role: Creative Direction, Designer, Illustrator, and Copywriter
Vans has seen it all and done it all.
Their shoes tell a story and take the wear and tear of everyday adventure so much so that they begin to develop their own personality.
By providing engaging copy and on brand imagery, I have created a campaign that tells a story. Vans shoes are so engrained in a life of adventure and activity that the shoes themselves dream the same dreams you do. Whether this be at the skatepark or on the beach or on a trail at 1,000ft above elevation, the dreams are the same.
