TurboTax: Adulting Made Easy was a campaign created in collaboration with Richmond Akurugu and Ella Juergens. The goal with this campaign was to make TurboTax an approachable and attractive option for GenZ and Alpha to look to when tax season comes for us all. To do this, we made a mascot named Turby who is able to draw consumer attention due to the scenarios he finds himself in. Whether it's running from money (doing your taxes) or lounging because he finally did them, Turby takes us all on a journey of turb-discovery.
Role: Creative Direction, Graphic Design, Illustrator, and Copywriter
