With a goal of engaging fashion forward 30+ year olds to bring back the tie in creating outfits that are tailored, historic, and modern all at the same time, "It All Starts with a Tie" campaign builds on the legacy of Ralph Lauren's humble beginnings of a tie-maker and provides consumers with a new outlook on incorporating classics such as ties into their wardrobe. Ralph Lauren's heritage and legacy are elevated in the campaign, highlighting both their product and entire collection. The experiential component also allows for users to build their own outfit and visualize it on themselves.
Role: Art Direction, Copywriter, and Designer
