Why Oatly?
Oatly cares about people.
They want to be a better option for consumers, and they want consumers to have better options.
Simple as that. Just so happens that Talkspace is in the business of caring for people too!
Role: Creative Direction, Designer, and Copywriter
A large part of the theme of this plays off of the milk ads in the 80s for missing people. The goal was to find a milk company that would fit with the ideals of Talkspace.
Instead, I found something better in the partnership with Oatly, a non-traditional brand breaking stereotypes of milk with their oaty frothy goodness.
Not only is the goal to show that Talkspace and Oatly care, but it is also to speak to people where they’re at.
Talkspace nor Oatly are big on getting too wordy and scientific, so their tone won’t be either. It will be down to earth, real, and relatable.
The outcome for this campaign was to get people to trust that Talkspace Online Therapy is something they can benefit from and then sign up, driving market share and brand trust/loyalty for both brands involved.
The secondary outcome is that this campaign begins to make a buzz. It is something that it going to use eye-catching visuals to engage the consumer audience.
