The desired perception with this campaign is to make Lyre’s the choice for everyone, not because it is zero proof, but because it’s delicious. Having non-alcoholic spirits doesn’t steal from the sensuality, the sexiness, the fun of your experience. Lyre's provides a different option for you to experience events, situations, parties, and family events a bit differently than you have in the past.
Role: Creative Direction, Designer, and Copywriter
