Why Apple Watch?
According to their website, AppleWatch is positioned as the “ultimate device for the healthiest lifestyle”.
Role: Creative Direction, Designer, and Copywriter
We all know what an Apple Watch can do.
But, let’s remind consumers what it’s made for.
Breathing the simplicity and minimalism of Apple, I sought to remind users what Apple Watch is made for at it's most basic inception. We all know that it can do so many incredible things, but, at the end of the day, it's function remains the same as timepieces past a future; it tells time too.
